CELEBRATING CULTURE & HERITAGE
PMC | X-LARGE
Pestle & Mortar Clothing (PMC) partners with Los Angeles streetwear brand XLARGE to launch an exclusive collection celebrating Malaysian heritage and culture. The collaboration blends the iconic XLARGE Gorilla with PMC's Orangutan, telling the story of the Gorilla visiting Malaysia and experiencing the country's unique culture.
The capsule collection features seven items, including tees, a hoodie, and a trucker cap, with graphics depicting Malaysian experiences such as savoring "Nasi Lemak" and embracing the mopad culture "Mat Rempits."
The collection campaign showcases Malaysian personalities from music, skateboarding, and art subcultures, highlighting both established and emerging talents.
The collection campaign features a series of Malaysian personalities each representing different sub cultures both brands embody :- Music, Skate and Art.