Guess who's coming to town?
The world's first social merchandising company and avant-garde of Californian street subculture. Major Drop brings to Malaysia, Los Angeles' iconic label - The Hundreds.
College friends Ben and Bobby Hundreds founded the brand in 2003 with a slew of apparel inspired by the amalgamation of the Los Angeles lifestyle and Californian culture. The essence of it being skateboarding, surf, punk and hip hop elements, The Hundreds is exemplary of the two young founders' trademark attitude and a personalized take on street subculture.
This 8th to 12th June 2015, a delivery of over 110 The Hundreds pieces from the Fall 2014, Winter 2014, Spring 2015 and Summer 2015 collections will flood the Major Drop store in an unheard of event - The Hundreds Takeover. To be decked in the most extensive array of The Hundreds goods and memorabilia in the country, Major Drop will take on the personification of the iconic Los Angeles streetwear label and that includes making the quality pieces purchasable in-store to all.
Look out because #TheHundredsIsHuge and it's coming to Malaysia.
Words by Rueann Dass
Photos courtesy of The Hundreds